DTEX Risk-Adaptive Data Loss Prevention: From Reactive to Proactive Security Powered by AI

In an era where data is the lifeblood of business and the workforce is more dynamic than ever, traditional data loss prevention (DLP) tools have fallen behind. Static rules and rigid policies have led to reactive detection, and this just doesn’t work in a world shaped by generative AI, remote work, and fast evolving insider threats. DTEX is stepping into this gap with a bold, AI-powered solution that reinvents what DLP can and should be.

A new standard for modern data protection

We announced the launch of the industry’s first truly risk-adaptive DLP solution. Unlike legacy tools that focus on file movement and exfiltration, DTEX Risk-Adaptive DLP is built on the premise that data loss is fundamentally a human problem. Behavior is the signal, and AI is the engine that turns that signal into actionable insight.

“Human behavior is constantly changing, and security needs to adapt. Dynamic threats require dynamic protection,” – Rajan Koo, DTEX CTO

The power of behavioral AI

At the heart of DTEX Risk-Adaptive DLP is a sophisticated AI platform informed by years of behavioral research and threat intelligence. The DTEX Platform continuously learns from workforce behavior to detect emerging risks early and respond in real time. Behavioral intelligence is not just a layer — it’s the foundation.

DTEX Behavior-Based Classification classifies data using AI-driven digital fingerprints, inferring sensitivity based on file attributes and behavior, and applying it to all file formats — videos, source code, and images — not just text, an industry first that finally brings unstructured data into the DLP fold. As a much lighter process, this AI-powered innovation is designed to identify sensitive information without having to inspect the data itself. And because it identifies sensitive content creators who have the most data gravity in an organization, DTEX Behavior-Based Classification automatically protects intellectual property (IP) before a company even realizes it is IP. 

DTEX Content-Based Classification identifies and protects regulated data in real time through intelligent, on-device content classification for business-critical data, driving behavior-based AI models to make it easier to identify and protect crown jewel information.

Risk-adaptive policy automation

One of the most transformative features is the Risk-Adaptive Framework™. This innovation automates policy configuration and updates based on DTEX Risk Groups and behavioral changes, eliminating the need for static rule management. As user behavior evolves, so do the policies that govern their access and actions.

This real-time adaptability ensures that security controls are always aligned with actual risk, reducing false positives and minimizing business disruption. It’s a smarter, more efficient way to manage data protection and it’s one that scales with the complexity of modern enterprises.

Total generative AI oversight

As GenAI tools become ubiquitous in the workplace, they introduce new vectors for data exposure. DTEX Risk-Adaptive DLP addresses this head-on with AI Governance: comprehensive, browser-agnostic oversight of generative AI usage. Security teams can now curate access to AI tools and web apps with confidence, ensuring that innovation doesn’t come at the cost of compliance or security. This includes prompt inspection to ensure business-critical crown jewels can’t inadvertently leave the organization.

Privacy-first, people-centric security

DTEX understands that effective security must also respect privacy. That’s why DTEX Risk-Adaptive DLP is designed with privacy-first controls that enable proportionate, intent-based interventions. Whether it’s a warning message, a logged event, or a blocked action, responses are calibrated to the context — preserving employee trust while protecting sensitive data.

This privacy-first, people-centric approach to security reflects DTEX’s broader philosophy. By empowering users with real-time feedback, DTEX fosters a culture of security awareness and accountability and guides the behavior of the workforce, at scale.

AI-powered investigations and insights

In 2024, we introduced our AI risk assistant that delivers contextual reporting and guided investigations. Without direct access to the public internet, it synthesizes large amounts of information into digestible, context-rich, human-centric insights to quickly guide users to decisions. The risk assistant runs DLP analysts through data leak playbooks, looking at each potential egress medium, and enables focused deep dives into the context surrounding a data-related event, answering questions like, “Does this activity appear to be part of normal work activities?” and “Is anyone else doing this?”.  

These insights not only accelerate incident response but also inform long-term strategy, helping organizations adapt to emerging threats with greater speed and precision.

A unified vision for insider risk and data protection

DTEX Risk-Adaptive DLP is more than just a product. It’s a manifestation of the DTEX vision for the future of cybersecurity. By unifying behavioral intelligence, data protection, and real-time risk detection, DTEX empowers organizations to modernize their security posture and build a workforce that is both trusted and protected. 

“With DTEX, security can finally shift to being proactive, not reactive.  We’ve led the way in Insider Risk Management by putting behavioral context at the core, and now we’re redefining DLP with that same vision. The future of data protection demands a deep understanding of people. This approach helps organizations outpace threats, protect critical data, and build resilience for whatever comes next.” – Jessica Ray, DTEX CMO

Ready to experience the future of DLP? 

To learn how dynamic, risk-adaptive data protection can transform your security strategy, register to attend DTEX NEXT virtual event or request a demo with the DTEX team today.